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Website Effectiveness, Development and SEO

MMTC provides web development services to all Michigan businesses. Businesses, whether big or small, are making their presence felt on the Internet with an effective and optimized website. Adopting strategic marketing techniques for added value and generating more business leads makes good business sense.

Is your website up to speed with today’s industrial buying as over 90% of business to business buyers begin searching any product purchase on the Internet?


Keys to Website Performance

1. Enhance Website Searchability

Making your website “searchable” is key. Search Engine Optimization (SEO) takes into account how search engines like Google TM work, the products and services searched for, and how people search on the Internet. SEO is important because the use of search engines are proven to be the best source of new traffic to your website – leading to new customers. Website visitors found your website by searching for what they want and need, and have expressed an interest in your company simply by visiting your website.

2. Track Website Traffic

Website Analytics provide the critical link by providing the information of Who visits your website, where they come from, how they got there, and what they view on your website. This is invaluable for those who don’t fill in the “Contact” information – it opens the door to converting website traffic into sales.

3. Enhance Website Content

Ensure that a visitor who finds your website is able to easily navigate the site and locate information about your company’s products and services in a way that stands apart from your competition, giving you a leg up in the purchasing process.

Website Development Options

Website Evaluation Report

A non-biased evaluation of how your website is structured and performs for SEO, including recommendations that place you in the driver’s seat for making step-by-step improvements when working with website experts.

Website Tune-Up

Is your website tough to find in a search? The MMTC Website Tune-Up guarantees improved website search engine positioning and is a good choice for companies whose websites are otherwise up-to-date and accurately presents capabilities, products and services. Minor updates or upgrades can also be implemented.

Website Redesign

Is your website simply out of date? Does it no longer portray your company accurately? Is it time for your first real website? These are a few reasons for an MMTC Website Redesign, which is a start from the ground-up approach to developing an all-new website for your company. MMTC web developers work with you to develop a website which is tailor-made to your needs, accurately presenting a company’s capabilities, products and services in a manner optimized for search engines while providing full analytic reporting.

Deliverables and Services Available Website Evaluation Report Website Tune-Up Website Redesign
Website Evaluation and Recommendations X X X
Search Engine Optimization*   X X
Implement Google Analytics   X X
Implement Site Map Setup   X X
Select New Appearance/Navigation     X
Develop Up to 10 New Web Pages     X
Combine New/Prior Images     X
Copy Writing Services (optional)     X
Post Project Evaluation Report   X X

 *MMTC guarantees improved search engine positioning, although final ranking cannot be predicted.


For more information on MMTC's Website Effectiveness and SEO program, contact us at 888.414.6682 or via email at inquiry@mmtc.org.