Market Diversification

In today’s business environment, companies seeking growth in new markets have the choice to focus on Domestic or International markets. Fully exploiting domestic market growth prior to taking the leap overseas makes the most sense for many small to mid-size manufacturers. Market Diversification addresses different challenges based on your company’s current situation and needs for growth. It could mean expanding geography beyond the Midwest for example, or expanding sales channels like selling through your website. It can also mean using a new certification such as AS-9100 to help enter the Aerospace market, or aligning your company’s core competencies with new markets that value those skills.

Market Diversification

Using a process built on best practices and solid research, MMTC Market Diversification delivers a series of outputs and benefits customized to your company’s needs:

• Create or improve a lead qualification and sales process, and review potential methods to increase quotation hit rate
• Deliver custom prospect and contact lists for company profile types you identify
• Develop better messaging to help differentiate your company and move prospects to action
• Provide market research to guide prioritization of new market entry and help decision making
• Create an email template to initiate a marketing campaign, and provide instruction to modify content for future use
• Training on how Internet search engines work and why competitors come up higher in search rankings technical report by MMTC Web Developer with recommendations on how to improve the performance of your website in search engine rankings
• Interpretation of website analytics and importance as a sales conversion tool

Growth Roadmap

The MMTC Market Diversification Initiative integrates 4 key tools to answer many questions you have about what markets are best for your company’s profitable growth near term and how to capitalize on them:

• We’ve considered several markets for a while but don’t know which is best?
• If we obtain a new customers in a new market, should we pursue that market further?
• How do we create credibility for our company in a new market?
• Should we show markets we target on our website or only those we currently serve?

For more information on MMTC's Market Diversification program, contact us at 888-414-6682 or via email at inquiry@mmtc.org.