Lead Generation

In today’s business environment, buyers are harder to reach and more insulated than in the past, meaning sales calls are less effective than ever.  Prospects are bombarded with sales pitches. The bad news is the ROI for the traditional sales process has decreased steadily.

The good news is there’s an alternative - today’s integrated lead generation approach, enabling buyers to choose your company on their own terms. The website is mission central. Why? Over 90% of industrial purchasing agents use the internet when searching for new suppliers or comparing their capabilities.  The same holds true for engineers and program managers. 

Integrated Lead Generation

The integrated approach provides your prospects insightful information at the right time of the sales process that positions your company as the subject matter expert and vendor of choice. You drive qualified leads to your website using Search Engine Optimization (SEO) techniques, Email marketing, Public Relations, and more. This establishes your company’s credibility by educating prospects about your products and services by giving them the answers they seek.

1. Message Development: your company’s unique solutions to address target customer challenges
2. Website Enhancement: search terms, landing pages, new content, new website to reflect the specific message
3. Promotion Toolset: email, direct mail, Pay Per Click advertising, PR, etc.
4. Campaign Development: identify the right media mix to maximize your ROI
5. Reporting Toolset: implement lead generation metrics and review results for revision in all 5 areas

Growth Roadmap – Workshop + Mentoring

The MMTC integrated Lead Generation process is successful using a hybrid approach:

• Workshop – learn the best of today’s Lead Generation tools in a hands-on approach. From best practices to metrics, you’ll be challenged along with several other companies, gaining the additional benefits of collaboration and networking.
• Mentoring – an MMTC growth coach will be on-site at your company 4 days to customize Lead Generation for your company. One day will help prepare your team for the Workshop, while the other 3 will customize tools learned in the Workshop to fit your company’s team and address your unique market challenge.  Together, you’ll prioritize growth action plans and see them through implementation.
• Development – an MMTC website developer is available to enhance your website based on your Lead Generation plan from revising your current site or adding a promotional landing page, to enhance search engine optimization.

For more information on MMTC's Lead Generation program, contact us at 888-414-6682 or via email at inquiry@mmtc.org.