Success Story

The Cardinal Group

Hillsdale MI
60 employees

Pictured: Tracy McCullough, President and CEO

Retaining customer sales and developing new sales leads

25% volume increase in new business

Tracy McCullough, President/CEO of The Cardinal Group often talks about the “profound impact of MMTC’s diversification training. It really opened our eyes to the wealth of resources that are readily available to help identify markets and customers that currently utilize our core product range. MMTC provided us with the tools through which we could effectively access the new markets.”

The Cardinal Group has evolved from simply machining components to become a comprehensive source of service and support. The Cardinal Group serves a wide range of industries, including the primary markets of automotive, truck, appliance, electronics and lawn and garden.

“With MMTC guidance, we realized that most sales and marketing activities could be handled internally, which was a huge cost savings,” McCullough continued. “Applying the MMTC tools, we have generated new leads from existing and new customers. We’ve re-acclimated our core product range and capabilities with those who know us, and opened a dialogue with new customers. We anticipate a volume increase of 25 percent through new business. MMTC packed the required tools and training together to develop and deploy an effective sales and marketing strategy into a short course. It worked great for us.”

For more information, please contact us at 888-414-6682 or via email at This email address is being protected from spambots. You need JavaScript enabled to view it. .