Eureka Winning Ways

 Eureka! Winning Ways Training in Michigan

MMTC has a solution for companies experiencing any or all of the following problems -
  • Slow or stagnant sales growth
  • Low or declining profitability
  • Lack of new customers
  • Lack of new products
  • Ineffective and costly new product development

Research among owners of small and mid-sized companies concludes that:

6 in 10 companies need ideas for cost savings
AND
8 in 10 need choices for growing top-line sales

Eureka! Winning Ways (E!WW), developed by Doug Hall, is a disciplined method for developing "measurably smarter choices for growth". By using the disciplined process of E!WW, you will develop choices for:

  • More effective marketing message
  • New customers and new markets
  • New products, services and business models

IDEA ENGINEERING > SUCCESS SCREENING > ACTION PLAN COACHING

E!WW projects start with the Eureka! system of disciplined idea engineering that helps your team think smarter and more creatively about growth than ever before. Then, the top ideas are researched using the Merwyn™ success screening system to identify those ideas with the highest odds of success. Finally, the best ideas are accelerated to market with coaching in the TrailBlazer™ action planning framework.

All projects are led by MMTC experts who have been certified in the Eureka! Ranch technologies.

NO EXCUSES GUARANTEE

We guarantee that two or more of the ideas you create and test will exceed the average score from Merwyn Research or at no cost we will personally help you recreate and retest until at least two ideas score above average.