Eureka Winning Ways
Additional Program Details |
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The E!WW method for idea generation and follow through is founded in 3
performance-proven programs. |
IDEA
ENGINEERING > SUCCESS SCREENING > ACTION PLAN COACHING
An E!WW project starts with the Eureka! 7.0 process of disciplined idea engineering.
Eureka! 7.0, a patent pending process, causes your team to think smarter and more
creatively about growth. Eureka! 7.0 uses:
- data to stimulate insights for growth
- deep thinking to turn the insights into ideas
- multidisciplinary feedback to turn ideas into Measurably Smarter Choices for Growth
Research finds Eureka! 7.0 sessions deliver 8 times more actionable ideas than
old-fashioned brainstorming.
Next, the best ideas are researched using the Merwyn™ success screening database.
Merwyn benchmarks ideas on 50 success factors. The factors were identified by reverse
engineering what separates market successes from failures. Merwyn has an 88%
reliability forecasting probability of success. It has been validated for Industrial,
B2B and Consumer initiatives.
The Trailblazer™ coaching process investigates and develops new ideas faster, cheaper
and with less risk than traditional methods. In two separate studies, Trailblazer was
found to successfully develop new ideas with 10 to 20% of the staffing, time and money
versus classic research and development methods.
All projects are led by MMTC experts who have been certified in the Eureka! Ranch
technologies.
| NO EXCUSES GUARANTEE
We guarantee that two or more of the ideas you create and test will exceed
the average score from Merwyn Research or at no cost we will personally help
you recreate and retest until at least two ideas score above average.
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