Eureka Winning Ways Additional Program Details
The E!WW method for idea generation and follow through is founded in 3 performance-proven programs.

IDEA ENGINEERING > SUCCESS SCREENING > ACTION PLAN COACHING

An E!WW project starts with the Eureka! 7.0 process of disciplined idea engineering. Eureka! 7.0, a patent pending process, causes your team to think smarter and more creatively about growth. Eureka! 7.0 uses:

1. data to stimulate insights for growth
2. deep thinking to turn the insights into ideas
3. multidisciplinary feedback to turn ideas into Measurably Smarter Choices for Growth

Research finds Eureka! 7.0 sessions deliver 8 times more actionable ideas than old-fashioned brainstorming.

Next, the best ideas are researched using the Merwyn™ success screening database. Merwyn benchmarks ideas on 50 success factors. The factors were identified by reverse engineering what separates market successes from failures. Merwyn has an 88% reliability forecasting probability of success. It has been validated for Industrial, B2B and Consumer initiatives.

The Trailblazer™ coaching process investigates and develops new ideas faster, cheaper and with less risk than traditional methods. In two separate studies, Trailblazer was found to successfully develop new ideas with 10 to 20% of the staffing, time and money versus classic research and development methods.

All projects are led by MMTC experts who have been certified in the Eureka! Ranch technologies.

 

NO EXCUSES GUARANTEE We guarantee that two or more of the ideas you create and test will exceed the average score from Merwyn Research or at no cost we will personally help you recreate and retest until at least two ideas score above average.