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Market Diversification Program
4 Phase Training and Consulting Journey in 90 Days
8 Days On-Site |
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Phase 1 - Assessment
Benchmark your company against competitors. Identify industry best
practices. The foundation of your customized Market Diversification
program. Jump-start your diversification action plan on day one.
Phase 2 - Sales Enhancement
From robust customer and quote databases that work for you to the
right sales channels for your industry. Build a disciplined lead
generation process using messages that fully leverage your company’s
market advantages. Building a solid sales process and sticking with
it yields proven results many times over.
Phase 3 - Website and Communication
Learn how the Internet is used in business today - including your
industry. We’ll take the mystery out of how website search rankings
work and how your website can be used as a more effective sales
and marketing tool.
Phase 4 - Custom Growth Actions
Create a customized sales and marketing plan to optimize ROI,
addressing company-specific challenges and opportunities. Interpret
the custom third-party market research and develop action plans
for new market entry.
For an ROI/Payback analysis of implementing Market Diversification
for your company, contact the MMTC.
"We see a potential growth of
over 25% in the coming future and the biggest portion of that is
because of our web enhancements and marketing/sales developments
provided by the expert MMTC guidance. Unlike your typical
consultants, the MMTC group gives TPI the tools to make the positive
changes ourselves. They can depart and we still carry on with
their business improvements."
-- Steven Yntema, Marketing Manager,
TPI Powder Metallurgy