Market / Customer Diversification Program
This customized program examines many aspects of your business operations in order
to properly focus your assets on developing new business. The process includes an
assessment of current sales and marketing methods, identification of opportunities,
development of goals, measurables and ROI expectations, along with the creation of an action plan.
The program consists of 80 hours of training and consulting, delivered in 3 steps:
- Assessment: Benchmark your company against competitors
and identify industry best practices.
- Classroom Training: Including such topics as identifying new market niches,
how to create a sales and marketing plan and improving web site effectiveness.
Our hands-on exercises reinforce concepts for increased knowledge retention.
- On-site Consulting: Sessions include creating a customized sales and marketing
plan, and addressing company-specific challenges and opportunities.
Through practical exercises, the following assets will be explored for use in
diversification:
- Web presence and effectiveness versus traditional advertising
- Domestic sales channel management and international markets
- Marketing tools and databases to support increased sales efforts
- Developing an actionable sales and marketing plan
- Creating product value statements to answer customer needs
- Evaluating ideas and a stage-gate product development processes
- Utilizing external resources and best practices
Program details