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Learn About: Market Diversification
August 12, 2009


Learn About: Market Diversification
August 12, 2009


Learn About: Eureka! Winning Ways - Generating Ideas for Top-Line Growth
September 16, 2009


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Market Diversification Program

4 Phase Training and Consulting Journey in 90 Days
8 Days On-Site

Download the Market Diversification Program Details
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Four Phases of Market Diversification

Phase 1 - Assessment

Benchmark your company against competitors. Identify industry best practices. The foundation of your customized Market Diversification program. Jump-start your diversification action plan on day one.

Phase 2 - Sales Enhancement

From robust customer and quote databases that work for you to the right sales channels for your industry. Build a disciplined lead generation process using messages that fully leverage your company’s market advantages. Building a solid sales process and sticking with it yields proven results many times over.

Phase 3 - Website and Communication

Learn how the Internet is used in business today - including your industry. We’ll take the mystery out of how website search rankings work and how your website can be used as a more effective sales and marketing tool.

Phase 4 - Custom Growth Actions

Create a customized sales and marketing plan to optimize ROI, addressing company-specific challenges and opportunities. Interpret the custom third-party market research and develop action plans for new market entry.

For an ROI/Payback analysis of implementing Market Diversification for your company, contact the MMTC.

"We see a potential growth of over 25% in the coming future and the biggest portion of that is because of our web enhancements and marketing/sales developments provided by the expert MMTC guidance. Unlike your typical consultants, the MMTC group gives TPI the tools to make the positive changes ourselves. They can depart and we still carry on with their business improvements."

-- Steven Yntema, Marketing Manager, TPI Powder Metallurgy

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