Market Diversification

Shrinking orders from traditional customers have caused many Michigan companies to begin looking for new customers. MMTC’s Market Diversification Program assists your company in aligning its core competencies and strengths with new markets and customers, leading to increased sales and sustainable growth.

MMTC Market Diversification - Deliverables

Using a proven process built on best practices and solid research, MMTC Market Diversification delivers a series of solutions customized to your company’s needs:

• Creation or improvement of lead qualification and sales process, including methods to increase quotation hit rate
• Delivery of custom prospect and contact lists for company profile types you identify
• Development of Value Statements that form the core of measurably more effective marketing messages and sales materials
• A market research report to guide prioritization of new market entry
• Creation of an email template to initiate a marketing campaign, and instruction to modify content for future use
• Training on how Internet search engines work and why competitors come up higher in search rankings
• A technical report by MMTC Web Developer with recommendations on how to improve the performance of your website in search engine rankings
• Interpretation of website analytics and importance as a sales conversion tool
• Integration of an actionable sales and marketing strategy with 6 week, 60-day, 90-day and 1 year goals, measurables and expectations

Key Features of the Market Diversification Program:

An experienced member of MMTC Growth Services group will lead your company’s "New Business Development Team" over a 90-day period of on-site training and consulting which your team will gain valuable new skills and tools to deliver short- and longer-term results focused around:

• New customers in current markets: How to profile, identify, and target the most likely new business prospects in familiar markets
• New customers in new markets: Methods to identify new markets, prioritize new market entry based on resource requirements, and target the most likely new market prospects
• Improved sales effectiveness and ROI: Tools to manage customers and direct sales resources
• Marketing support for new sales efforts: Action steps to design and implement a cohesive marketing plan that includes improving website effectiveness and sales conversion

Learn about the Eureka! Winning Ways program for business growth